Diageo India launches premium IMFL whisky ROWSON'S RESERVE

ROWSON'S RESERVE„¢ is a premium IMFL whisky. It is a blend of selected premium Indian whiskies and reserve stocks of the finest aged Scotch whisky matured in American Oak casks, that are mellowed to give a rich smooth finish.

It has a well rounded and balanced flavour profile, with a soft, lingering aftertaste. The sensory descriptors are - malt, oakwood, smokey, slightly peaty and complex in the background with dried fruit notes.

This whisky is a nostalgic tribute to the wares sold by R. Rowsons & Sons dating back to 1894 when R. Rowsons & Sons traded wines and spirits from their well known store in Watergate Street, Chester, UK.

Abanti Sankaranarayanan, Marketing & Innovation Director, Diageo India says, "We expect ROWSON'S RESERVE„¢ to be the preference of a new generation of whisky drinkers as well as a great choice for those consuming other brands currently available. Diageo's expertise in making exquisite whisky and building iconic brands, along with the heritage assets it owns, has enabled us to create a differentiated offer to cut through a highly competitive and fast growing segment. We are very confident about our product ROWSON'S RESERVE„¢ which is a fantastic liquid in superior packaging. Our research endorses that consumers significantly prefer the ROWSON'S RESERVE„¢ blend to current market offerings".

ROWSON'S RESERVE„¢ is initially being launched in Maharashtra, Haryana, Punjab and Karnataka. It is priced at INR 885/- for 750ml in Maharashtra while in Karnataka, a 750 ml bottle will be available for INR 660/-.