Diageo introduces a classic new pack for Black & White

Black & White, the legendary Scotch whisky introduced a classic new pack and announced its new brand philosophy - ‘Life tastes better when shared’. The new pack has distinctive black and white panels which showcase the much loved black and white terriers- a depiction of the warm and affable nature of the brand. The newly launched bottle with a longer, sleeker bottle structure represents the premium and classy image of the brand. The innovative design captures a nostalgic impression of a glorious past that blends flawlessly with a contemporary feel.

Known for its rich heritage, Black & White has continued to establish itself as the smoothest scotch with a superior blend and a dependable, distinctive character.  Inspired by an endearing photograph of three champion terriers from a dog show, founder James Buchanan conceived the idea for one of the world's most famous trademarks today, which remains an integral part of the new look.

Speaking on the re-launch, Bhavesh Somaya, Marketing Director, Diageo India commented, “Black & White has always believed in bringing people together over moments of joy. Through the years, the brand has continuously evolved and redefined its ideology to match consumer expectations. This re-launch will further strengthen Black & White’s equity and its inclusive character.”

The new edition of Black and White Scotch Whisky is now available in Maharashtra, Delhi, Punjab, Andhra Pradesh, Karnataka and Goa.
This pack is priced at Rs. 1830/- in Maharashtra, Rs. 1110/- in Delhi, Rs. 1200/- in Chandigarh, Rs. 1500/- in Amritsar and Ludhiana, Rs. 1470/- in Andhra Pradesh, Rs. 1478/- in Karnataka, Rs. 1085/- in Goa, Rs. 1580/- in Kolkata,