Diana Penty launches Gigi Hadid x Maybelline New York collection in India

Kickstarting 2018 on a fabulous and fashionable note, Maybelline New York hosted an event to launch the much-awaited Gigi Hadid x Maybelline limited edition signature collection in Mumbai. Held at Tote On The Turf on 11^th January, the event was graced by Diana Penty who unveiled the range along with Elton J Fernandez, official make-up artist for Maybelline New York and Pooja Sahgal, General Manager, Maybelline New York – India.

The launch event brought together the city’s fashion elite as they spent an evening swatching their favourite products from the collection. Created by Gigi and Maybelline to suit skin tones of women from around the world, the make-up collection was an instant hit with the media present and brought to Indian shores, the latest trends from the runways of New York.

Speaking about the launch of the Gigi Hadid range, Diana Penty said, “It’s an honour to launch a signature collection created by one of the most iconic models we have today. Gigi Hadid is an inspiration and an icon for the current generation and I’m definitely a fan! It’s incredible, how she has taken the world of fashion and beauty by storm, and now has her own signature collection with Maybelline New York. I’m sure you’re all as excited to try it as I am!”

General Manager for Maybelline New York – India, Pooja Sahgal said, “We are thrilled to announce the launch of the Gigi x Maybelline limited-edition signature makeup collection in India. Gigi Hadid has been the face of Maybelline New York for a couple years and has truly made a mark as an IT girl in the fashion and beauty space. Together with her eye for fashion and our expertise in make-up and trends, we’re proud to present our collaboration in the form of this fantastic collection. We’re confident that Indian women who enjoy make-up, experimenting with it, will find everything that they need in this one range and will fall in love with the colors instantly.”

Maybelline New York and Gigi Hadid worked closely for over a year to co-create this unique collection that has products and colors that work for women around the world. The collection allows everyone to embrace their own unique style and empowers them to mix and match the products to effortlessly create their own individual look.

Gigi Hadid x Maybelline New York collection consists of Gigi’s favourite make-up products, designed by Gigi herself. This collection of 25 products is the perfect playground for young Indian women to create multiple makeup looks through the world of Gigi Hadid. With the launch of the Gigi x Maybelline range, Maybelline New York hopes to inspire every girl to recreate their favourite Gigi Hadid make-up looks in a New York minute.

Download link for product note and images – https://we.tl/y2I3N2LbO8

Download link for images from the event – https://we.tl/glDuWS0dfV