Did Amazon CEO Jeff Bezos just promote a Netflix series?
Did Amazon CEO Jeff Bezos just promote a Netflix series, albeit unintentionally? In an era of growing competition in the OTT space, this is a influencer marketing opportunity.
Bezos recently posted on social media how he enjoyed spending his time with his kids binge-watching 'Stranger Things 3' on Netflix. He also mentioned eating a pack of Eggo (a frozen waffle brand from Kellogg Company) and how good they were. Two influencer marketing opportunities at one go!
While marketers pay hefty sums to get on board social media influencers to promote their brands, here was a 'free' opportunity that could be tapped. Influencer marketing is a growing phenomenon as brands look beyond celeb endorsers in ad campaigns. They are looking for spot on targetting and reaching out to their TG through an icon that they follow on social media.
Bezos, who's company owns the Amazon Prime Video streaming platform, did not shy away from saying that he had enjoyed watching a series on a competitor platform (Netflix). That was gracious enough to praise good content regardless of where it was aired and gave us a break from the cutthroat competition.