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Digi Osmosis to handle the Digital Duties of Femina Flaunt Studio Salon

Bennett, Coleman & Co. Ltd., (The Times of India Group), one of India’s leading multimedia companies, recently forayed into beauty services, with the launch of its first Femina FLAUNT Studio Salon in Mumbai. Located at Khar Linking Road and spread over 3000 sq feet, the studio salon is a ‘statement-making’, contemporary hotspot, serving global beauty services and trends in hair, make-up, nails and skin. Looking at beauty holistically, the salon has teamed up with renowned experts, Namrata Soni, Dr. Mickey Mehta, Saanchi S. Nayak from the fields of makeup, fitness, nutrition respectively to serve bespoke trends and holistic beauty solutions to its customers. Furthermore, Femina FLAUNT Studio Salon has collaborated with some of the best international brands from across the globe – Schwarzkopf, Olaplex, Thalgo, Morrocan Oil, Newsha, Rene Furterer, Bead Head from TiGi and American Crew, Eminence, Jansen, OPI, Elements, The Nail Lounge, Mint Tree, Footologix, AVL Cosmetics, amongst others.

Digi Osmosis will be managing the company’s digital mandate comprising of Social Media, Digital Strategy, Digital Media Buying & Planning, Influencer Marketing along with creating an innovative content strategy.

Sandeep Dahiya, CEO, Femina FLAUNT said,“Femina FLAUNT Studio Salon is designed to be a hotspot to ignite ideas for self-expression. It’s a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and

expertise meets experimentation.” He further added, “As we go about redefining the beauty service landscape, we’re glad to have on-board Digi Osmosis, to help us create a differentiated consumer experience on the digital platform too.”

Manish Kumar, CEO, Digi Osmosis stated, “We are at an exciting phase of our journey and I believe that the work we have on the table and have done till now will make our clients proud. Beauty and Wellness market in India is a rapidly evolving and a growing market. We see a lot of scope of interesting digital campaigns which will help Femina Flaunt Studio Salon reach out to a larger customer base across the globe. We look forward to our association with them.”

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