Digigrad and BMU Launch Digital Marketing Master Program

Digigrad in collaboration with the prestigious BML Munjal University (BMU) has announced the launch of their Digital Marketing Master Program. The focus of the course is to equip students and professionals with a holistic and practical knowledge of digital marketing to make them self-sufficient in the field.

“Digital marketing is one of the most in-demand careers at the moment. Considering how the lockdown has made everything shift online, the user time on screens has increased significantly over the pandemic. This has led to a growing demand for digital marketers who have a nuanced understanding of the digital medium and can help brands scale up their marketing strategies. The Digital Marketing Master Program by Digigrad and BMU will provide students with these skills through hands-on training," said Mr Vikas Chawla, Co-Founder of Social Beat & DigiGrad.

Dive into the world of digital marketing with the Digigrad Marketing Master Program:

The Digigrad Digital Marketing Master program is a fully online 4-month course. Students will learn the fundamentals of digital advertising across channels like Facebook, Google Search, Linkedin etc. This course offers 60 hours of projects to provide students with a hands-on learning experience. The program also gives lifetime access to the course study material, videos and more, so that the students can refresh their memory at any time. The 10+ Live Industry Projects, practical case studies and guaranteed internship ensure that students gain experience in a real work setting.

Basic Course Details:

● Upcoming batch 21 Nov 2020

● Duration of 4 months

● Format- Online

● Fee- The discounted price of Rs.49,999 (Original fee - Rs.75,000)

The course is divided into 4 semesters of three weeks each. Each semester covers different topics such as Marketing and Advertising, Social Media Marketing, Digital Advertising and Search Engine Optimisation. Once the students are well-versed with these digital marketing concepts, career and entrepreneurship opportunities, profile and resume building, and interview preparation sessions will be provided.

“Due to the growing career opportunities in digital marketing, there has been an increase in demand for courses that can help students enter this field. However, most digital marketing courses available today are not updated with the latest trends and do not provide students with real-life experience. That's where the Digital Marketing Master Program developed by Digigrad and BMU stands out. Since the course is conducted by professionals who are actively working in the field, students have the unique opportunity to learn directly from the experts themselves,” said Prof. Vishal Talwar, Dean, School of Management BML Munjal University.

Further elaborating on the growing interest in digital marketing among students, Prof. KJ George, Assistant Dean, School of Management BML Munjal University, said, “Digital marketing will take the lion’s share in the budget of companies and will create tremendous job opportunities. By 2024, digital marketing has been predicted to be an over Rs. 500 billion market. This indicates that companies' budget for digital marketing will only increase, hence creating more job opportunities."