Digital ABBYs 2023: Leo Burnett India is Digital Agency of the Year, wins a Grand Prix

Day 2 of Goafest 2023 wrapped up with the presentation of the Broadcaster, Public Relations, Design, Direct, Technology, Digital and Mobile Abby Awards. A total of 232 metals were awarded on Day 2 across these categories. Leo Burnett India won the sole Grand Prix in Digital ABBYs and was also adjudged Digital Specialist Agency of the Year.

The Digital ABBYs saw a total of 65 metals being given away, which included 1 Grand Prix, 6 Gold, 15 Silver, 37 Bronze and 6 Merits awards.

Leo Burnett India topped the Digital ABBYs with 15 metals. Apart from the Grand Prix, which the agency won for client Airtel, for the campaign ‘Airtel 175 Replayed’ in the Digital - Digital Craft - Creative Use of Video sub-category, the agency took home 3 Gold, 5 Silver, 4 Bronze and 2 Merit awards.

Placed second in the metals’ tally was Mindshare, which won 1 Silver, 6 Bronze and 1 Merit. It was followed by FCB Group India with 5 metals (3 Silver and 2 Bronze), Enormous, which won 5 metals (1 Gold, 1 Silver, 2 Bronze and 1 Merit).

White Rivers Media, Grey Group, Creative Land Asia, LS Digital, Schbang, Step1 Advertising, Wirality Media, Blink Digital, Wunderman Thompson India, ^atom network, BBH Communications India, Law & Kenneth Saatchi & Saatchi, Sociowash Media, Superfly Films, Tagglabs Experiential, Flibbr Consulting, Cheil Worldwide, and Mullenlowe Lintas Group were the other winners in Digital ABBYs this year.

White Rivers Media and Wunderman Thompson India also took home 1 Gold each.

Broadcaster ABBYs

The Broadcaster ABBYs saw a total of 19 metals being given away, which included 6 Gold, 8 Silver, 4 Bronze, and 1 Merit award.

Zee Entertainment Enterprises Limited topped the metal’s list with 9 metals – 1 Gold, 6 Silver, and 2 Bronze. ZEEL was also declared Broadcaster of The Year.

Culver Max Entertainment secured the highest number of Gold – 4 – in Broadcaster ABBYs. It’s metals tally stood at 6 and also included 1 Silver and 1 Bronze.

Design ABBYs

In Design ABBYs, a total of 49 metals were awarded, which included 3 Gold, 13 Silver, 16 Bronze, and 17 Merit awards.

COG Culture was adjudged Design Specialist Agency of The Year. The agency led the metals tally with 16 wins, including 5 Silver, 8 Bronze and 3 Merit awards.

Hyphen Communications was placed second with total 8 metals – 2 Silver, 4 Bronze and 2 Merit wins.

Placed third and fourth, respectively, were FCB Group India and Leo Burnett India. FCB Group India took home 1 Gold, 2 Silver, and 3 Merit awards, while Leo Burnett India’s tally included 2 Golds.

Havas Life Sorento, The Honest Illustrations, Sharpener, Tag India, Wunderman Thompson India, Open Strategy & Design, Scarecrow M&C Saatchi, Tree Design, Saurav Dasgupta, and Mullenlowe Lintas Group were the other winners in Design ABBYs.

Direct ABBYs

Direct ABBYs saw agencies winning a total 38 metals, which included 3 Gold, 12 Silver, 13 Bronze, and 10 Merit awards.

Along with PR ABBYs FCB Group India put up a strong show in Direct ABBYs as well, being declared Direct Specialist Agency of The Year. The agency secured 10 metals – 2 Gold, 4 Silver, 1 Bronze, and 3 Merit.

Leo Burnett India followed in the second place with 7 metals – 3 Silver, 3 Bronze and 1 Merit. Placed in the third spot was ^atom Network with 4 metals – 2 Silver, 1 Bronze, and 1 Merit.

Mindshare was the other Gold scorer in Direct ABBYs.

Technology ABBYs

Technology ABBY category saw a total of 20 metals being given away, which included 3 Gold, 6 Silver, 7 Bronze, and 4 Merit awards.

Mindshare took home 4 metals – 1 Gold, 2 Silver and 1 Bronze. The agency was also declared Technology Specialist Agency of The Year. It was followed by Leo Burnett India, which won 4 metals, including 1 Gold, 1 Silver and 2 Bronze; while Madison World’s 4-metal tally included 1 Gold, 1 Silver, 1 Bronze and 1 Merit.

BC Web Wise, Tribes Communications, Laqshya Media Group, Viacom 18 Media, Cheil Worldwide, and Croma - A Tata Enterprise, were the other winners in Technology ABBYs.

Mobile ABBYs

Mindshare topped the Mobile ABBYs category as well, scoring 3 metals – 1 Gold and 2 Silver. The agency was declared Mobile Specialist Agency of The Year.

A total of 15 metals were given away in Mobile ABBYs, which included 2 Gold, 5 Silver, Bronze, and 4 Merit awards.

Enormous won 2 Silvers, while Leo Burnett India took home 1 Silver, 1 Bronze and 1 Merit award.

IBS Fulcro, Grapes Digital, Havas Worldwide India, Schbang, BC Web Wise, Centrick Marketing Solutions, and Wunderman Thompson India were the other winners in Mobile ABBYs category.