Digital calls for mindset change, unlearning and re-skilling: Babita Baruah

The clock is ticking and only a few days remain to send in your entries for the first edition of DIGIXX Awards. Initiated by Adgully in association with ad:tech, DIGIXX Awards will premiere at the ad:tech conference in New Delhi on March 9 and 10, 2017. The Awards will be judged by an independent panel of extremely acclaimed leaders from the advertising and marketing ecosystem. 

Part of the esteemed Jury panel is Babita Baruah, who was recently entrusted with independent charge of JWT’s business unit – Power of One (PO1) – that handles a large number of PepsiCo’s flagship brands. Baruah, who has been with JWT for 20 years, has an extensive portfolio – Unilever brands, Godrej brands, Kotak brands, Aditya Birla Capital, Kingfisher Airlines, Diageo, Kelloggs, Wills, Bata, Emami, World Gold Council, De Beers, and Nokia. 

Baruah is actively engaged in mentoring students and women at work, speaking in industry forums, and is part of JWT’s Worldwide Diversity Council. 

Commenting on DIGIXX Awards 2017, Baruah said, “Digital is growing exponentially. It calls for a mindset change, for unlearning, for re-skilling. It means confidence, experimentation, inventive thinking and creativity. Recognising good work in digital will be extremely encouraging for brands and teams. I look forward to DIGIXX 2017.” 

The DIGIXX Awards 2017 screening committee – comprising senior marketing and media professionals – will evaluate and score each submission. Every entry is evaluated by multiple committee members to ensure an accurate, thorough review. The top five entries with the highest scores will be selected Finalists for each category. 

For further details and to enter your nominations, please visit


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