Digital Campaign #PlumberKaSaathi - World Plumbing Day X BC Web Wise

With World Plumbing Day being celebrated on March 11, FlowGuard Plus, the world’s No.1 CPVC Plumbing System, which is the #PlumberKaSaathi, is paying a special tribute to the unsung heroes with the Plumber’s Anthem.

The FlowGuard Plus Plumber’s Anthem featuring @VUnbeatableDanceGroup The Plumber’s Anthem music video has been performed by V.Unbeatable, Mumbai’s very-own international dance crew. Conceptualized and produced by BC Web Wise Productions, the Plumber’s Anthem is a one-of-its-kind tribute to the plumber community, who are FlowGuard Plus’ ambassadors and make our lives so much better with their untiring efforts.
Inviting plumbers to participate in Plumbers Got Talent To celebrate World Plumbing Day, FlowGuard Plus introduces Plumbers Got Talent, a unique platform for  the plumbers to showcase their artistic side by singing, dancing, performing stand-up comedy, painting, poetry, etc. All they have to do is to record a video of their performance and upload it on the FlowGuard Plus app’s Adda section, for a chance to win a holiday for their family.

BC Web Wise Production’s Head Sushil Chavan said: “Our objective was to celebrate the plumbers, who are the brand’s unsung heroes on World Plumbing Day. We partnered with the dance crew V. Unbeatable who were able to create the perfect brand narrative on the theme of the plumbers by integrating FlowGuard Plus products seamlessly.”
Pooja Shetty, Marketing and Communication Manager – TempRite South Asia, Lubrizol "As a brand, FlowGuard Plus truly is the #PlumberKaSaathi, which has crafted multiple experiences targeting the plumbers including the FlowGuard Plus app. We know that plumbers enjoy entertainment, which is why the Plumber’s Anthem featured an entertaining music video with foot-tapping music and an excellent dance performance by the V.Unbeatable dance crew. The Plumbers Got Talent contest is another step in building the community of plumbers and getting them to participate by showcasing their talent.”


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