Digital Edify, DTBU launches gamut of new services starting 2023
Gauri Awasthi’s venture, Digital Edify is an one-stop-shop digital transformation facilitator for the brand’s business needs. DE has an exclusive globally recognised and award-winning team that has earned accolades for prestigious global brand projects. The team brings in eminence knowledge. Team of experts having 15+ years of experience. DE is an Omni-channel Digital Marketing company, having its base in Gurgaon, Haryana, India. DE helps companies ambitious brands to achieve conversion, traffic, foot-falls, sales, engagement and experience.
Digital Edify - the Digital Transformation Business Unit (DTBU) launches gamut of new services starting 2023
- Digital Transformation l Customer Experience l Design Thinking l UX Design l AI
- Web Technology Solutions l Responsive l Mobile Apps (IOS/Android) l Chat-bots l Ecommerce
- Videos – Web Videos | TVCs | Corporate Digital Brand Films | Social Media Videos
- Creative Solutions – Social Media l Digital Campaign l Collaterals Design l Native Content
- 360 degree Media Solutions – Programmatic l Media Planning & Buying l Digital Media Solutions l Media Barter l Performance Marketing
- Influencer Marketing l Celebrity Marketing l Brand Advocacy l Personal Branding l ORM
- Talent Recruitment l Bulk Hiring l Remote Hiring Solutions l RPO
- Ecommerce Marketing l Social Ecommerce l Seo Commerce l Growth Hacking
- Remote l Off-shore Projects l Workforce Assistance l Brand Advisory
- Digital Training Modules l Workshops l Corporate Group Learning l Digital & Social Marketing
Gauri shares her views on the new launched services, “In the times of COVID19, user behavior has evolved digitally across categories and have canvased a greater need for a business to evolve from Digital Transition to TRANSFORMATION. In the efforts to transit business digitally, brands are dependent on boutique agency skills rather than taking a focused brand amicable approach, to help them achieve their goals. Hence the investments are also hay-wired missing the strategic performance driven approach, which leads to over-spends, reaching only the break-even without touching the “finishing line” leading to Conversion to topline. So Digital Edify, a Global Design Thinking and Digital Transformation Business Unit fondly called as DTBU, helps bridging the gap providing strategic, digital transformation approach, brand’s audience, user behavior with a design thinking aptitude, performance-driven ROI approach, channel ergonomics and latest business trends adding to the top-line of the business. We help the traditional FMGC, retail and other brand companies grow and flourish digital, help them with their evolving e-commerce business B2B, B2C & D2C namely, marketing automation, artificial intelligence driven chat-bot integration, complete digital transformation, virtual events, influencer/key opinion marketing-driven approach to help drive the brand salience and customer engagement”.
Digital Edify is an “Indi-Global” company having its presence in Global markets - US, ANZ and SEA primarily in Singapore. Digital Edify plans it foot-prints to be in Dubai and UAE markets as well and hence scouting for partners for the same. DE specializes in building digital footprints with our Performance Marketing metrics, Social Reach & Engagement mechanism, Influencer Based conversations & ORM, UX Driven Digital Assets development, Process/Marketing Automation, Data-Driven Optimization and Convert to Topline. We are not an Agency, we are your Digital Transformation Business Unit (DTBU).
Gauri Awasthi is widely known for driving incremental growth, brand awareness and reach, increase in share-of-voice via defined digital, social and omni-channel approach. Working on getting the digital mix approach via artificial intelligence & getting the customer experience and refining it for the better by the emerging digital transformation techniques, having taken the opportunity of marrying the both digital vs. offline. And has won innumerous awards and accolades for her work, with more than 18years plus in the industry, the recent ones – 40under40 & Superwomen Marketing Leadership Award by Social Samosa, Marketing Leadership Award – Top Rankers Club & India's Top 100 Digital Leaders by The World Digital Marketing Congress powered by ET Now & CMO Asia.
Awasthi has almost two decades of advertising and marketing experience, having worked with agencies such as GroupM, Cheil India, IPG Mediabrands and Ignitee Digital. Her expertise lies in online marketing, artificial intelligence, marketing automation, programmatic, omnichannel, integrated digital and social media strategies, influencer marketing, creative strategies and digital transformation.