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Digital First Categories that went Big with Advertising in 2019

As the digital age further grows on the up-and-up, 2019 saw many digital first categories invest even more when it came to advertising.2019 saw many trends when it came to the form of advertising. Apart from the traditional channels, many brands leveraged Instagram and Facebook stories, AR and AI technology and also various trending challenges on platforms like TikTok. From Online Medical stores to Gaming, here some categories that went big with advertising in 2019 :-

Online Medical Delivery :-

A category that has been relatively nascent as more players join in. Offering the comfort of using an app to order medicines to your door, online prescription uploading and several discounts, this category has grown to become a war between competitors.Here are some players that advertised in this category.

Pharmeasy

 

Medlife

 

1mg

 

Online Education:

Offerring a fun new way of learning for the “New Age” students, as this category flourishes by giving more educational opportunities for people who want to learn. High school academics to Professional courses, every opportunity to educate yourself right in your phone!

 

Byju’s

 

 

Khan Academy

 

Vedantu

 

Online Gaming:

While online gaming is a huge category in itself, this category saw very few players really go big on advertising this year. Fantasy gaming and Poker saw big advertising investments this year:

PUBG

 

Dream 11

 

PokerStars

 

Online Food Delivery:

This category has had its quirky ups and downs when it comes to trending on social media, however that hasn’t the stopped the players to be bold both on social media and with their advertising spends.

Zomato

 

Swiggy

 

UberEats

 

Online Wallet:

Online Wallets have become more of a norm over time, allowing people to now pay for every single thing online. From transferring money to friends at the ease of a button or paying for the food at your favorite restaurant, here’s how the E-Wallet category advertised this year

Paytm

 

Google Pay

 

 

PhonePe

 

 

Online Cab Aggregators:

Mainly dominated by Uber and Ola, here’s how these players advertised their services allowing citizens to reach their destinations

 

Uber India

 

Ola

             

Online E-commerce:

While this category again is dominated by two big players- Amazon and Flipkart, 2019 also saw many smaller players fold their sleeves and get in the game.

Amazon

 

Flipkart

 

Ajio

 

Snapdeal

 

Online Video Content:

With broadcasters like ZEE and Star launching their OTT platforms, Netflix and Amazon have not had it all easy in 2019. With ground breaking shows like Narcos,Inside Edge and Mirzapur, here’s how the OTT segment advertised this year

Netflix

 

Amazon Prime Video

 

ZEE5

 

Hotstar

 

Online Music Streaming:

With Spotify entering the Indian music streaming market, music streaming saw a big high in 2019 especially with advertising. While giving advertising opportunities to other brands, the music streaming business itself went big with advertising for its services. Here are some big players :-

Spotify

 

JioSaavn

 

Gaana.com

             

Online Car Buying:

While Online Car Buying still in its growth stage, here is how the players of this category tried to gain the customer’s trust.

CarDekho

 

OLX Cash My Car

 

Cars 24

 

As the digital age further showcases its potential, 2020 is surely going to see more opportunities both for the consumer and the brand. All these categories aim at giving convenience to the end consumer. So what will 2020 see? New Players? New Tech? or something like the Tesla Cybertruck? (Something nobody even imagined of!) 2020 is bound to be an exciting year for digital players!

 

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