Digital marketing trends to look out for in 2022

While COVID-19 brought with it catastrophic changes never seen before, it made sure to feast us with some learnings and observations, which will result in drastic marketing trends for the year 2022. When most of us were locked behind the doors, the Internet saw one of its biggest booms during the pandemic. Facebook changed its name to Meta; e-commerce sales grew by 30%. TikTok rose to its glory thanks to its Gen-Z users and cryptocurrencies had their share of momentum.

All of these moments speak of one thing in terms of online presence: technological change is the new constant. With so much happening around us already, let’s look at some of the exciting developments which will change the way we see digital marketing in 2022.

AI is the future

One of the important marketing tools is the strong online presence backed by data. AI helps you simplify and analyse data thereby helping marketers personalise the user experience. Even a simple chat bot installation can help your customers get information on ‘their fingertips’ within minutes and offloads manpower at work which can be utilised more productively. With technology evolving at rattling speed, AI is a must-watch space and a viable option to invest in the future. Know that it is the algorithm that drives user experience.

Tell a Compelling Story!

Be a storyteller. Create an identity for your brand by making your customer the ‘hero’ of your brand. Today, people resonate with the emotions a brand has to offer. Storytelling is an underrated skill, which, if mastered, can work wonders for you! One of the effective techniques to create a gripping story is via using the ABCD framework. Pick up a problem area, make your customer the ‘hero’ and tell them why they need you. It is that simple!

Short Videos

Modern research suggests that the attention span of an average Internet user is not more than three minutes. Reels are taking the Internet by storm, because they are short, and deliver their messages in a quirky way. Short videos are here to stay and an excellent medium to pass on information without consuming much time of your target audience. Partnering with influencers is also a great option to promote your brand in more than one way.

Omni-channel marketing

Omnichannel marketing has become a must to generate better business outcomes. It is important to have your independent presence on various channels, but don’t forget that reach is not the only thing to look out for. Relevance is a much better medium of interaction than reach. Know your audience, define your goals, and have relevant content speak about your product.

Data protection strategies

A lot of cases have drawn attention to the way data is being handled by companies thereby increasing customer concern about user data. Seventy-three per cent of the users said they used services that ensure high data protection. Win your customers by keeping the data secure. It is time to build trust by coming up with different ways of marketing and building a data protection strategy.

Surprisingly, one of the biggest mediums through which a brand earned was word of mouth during the pandemic. This made one thing clear: word-of-mouth marketing is here to stay. Our goal should be to empower our customers with the right information and enable them to interact with purchasable content the right way.

Authored by Brijesh Munyal, Joint Managing Director, Ethinos.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment