Digital platforms sharpen the tools of the trade
Instagram, Facebook, LinkedIn and YouTube have announced changes in key features and programs to further improve the quality of the ecosystem and improve it for both users and advertisers.
Here is a roundup of the new features and updates introduced by major players in this space.
Instagram updates Explore: Instagram has announced new designs in their search feature Explore that brings you more ways to discover photos, videos, products and Stories relevant to your interests.
Now when you go to Explore, you’ll see a newly designed navigation bar, featuring shortcuts to IGTV and Shopping followed by topic channels that are tailored to your interests. This makes it easier to find products and videos from brands and creators you love.
Facebook Uses Surveys to Make News Feed More Personal: News Feed is designed to connect people with the posts they find most relevant. To do this, Facebook has tried to understand what people are already doing on their platform. They use surveys to get more context about the posts people want to see and who they want to see them from. Facebook has announced two ranking updates based on surveys they’ve conducted; one prioritizes the friends someone might want to hear from most and the other prioritizes the links a person might consider most worthwhile.
In addition to understanding these signals, they’ve begun surveying people on Facebook asking them to list the friends they are closest to. They look at the patterns that emerge from the results, some of which include being tagged in the same photos, continuously reacting and commenting on the same posts and checking-in at the same places — and then use these patterns to inform the algorithm. This direct feedback helps us better predict which friends’ people may want to hear from most.
This doesn’t mean News Feed will be limited to posts from only certain people and it doesn’t mean you will necessarily see more friend content. Rather, you will likely see posts from those you have close relationships with higher up in your News Feed.
LinkedIn’s New Jobs and Hiring Features Creates Better Matches: LinkedIn announced several new jobs and hiring features, including new Instant Job Alerts, which is making finding the right jobs simpler, and the availability of our new Recruiter and Jobs platform, which is making it more efficient for hiring managers to hire quality candidates.
They’re evolving our products to make it as simple as possible as possible for both job-seekers and hiring managers. Here’s how:
What’s new for job-seekers?
New instant job alerts: Job seekers who are among the first 25 applicants are up to 3X more likely to land the job and we want to make sure you see the jobs you want the minute their posted. Our redesigned job alerts will send members a notification within minutes when job that meets their criteria or experience is posted to give them the best chance of getting the job.
Jobs Home Redesign: With more than half of job seekers are on mobile, they’ve optimized jobs search to meet that need. The redesigned jobs homepage streamlines LinkedIn Jobs into a single search and scrolling model making it easier to find, review and apply the jobs that are right for you. They now automatically save your search and you can dive right back in with a single click or tap on Jobs home.