Digital Tribe to handle Heritage Street’s brand strategy & social media

Digital Tribe, PROSE Integrated’s digital arm, will handle the digital strategy of The Heritage Street, a cloud kitchen curated by chef Varun Inamdar. The foodtech startup offers 29 vegetarian delicacies from across Maharashtra, along with a banana leaf to its customers.  

Digital Tribe will be responsible for strengthening the brand’s SEO and SEM across multiple channels in its second phase. Digital Tribe blends deep digital insights with curated brand-building strategy that is highly relevant to the business ecosystem. 

The Heritage Street Founder Chef Varun Inamdar said: "Our cloud kitchen under the  brand name The Heritage Street will offer 29 vegetarian delicacies home delivered along  with a banana leaf embellished with tea lights, festive flowers and designer bags that  encases it all. We aim to offer a traditional Maharashtrian experience which was earlier  limited only to weddings, religious ceremonies and auspicious days. We are delighted to  partner with PROSE Integrated for creating awareness and building orders for this service  via the emerging digital media landscape”  

PROSE Integrated CEO Setu Shah said: “It is an interesting opportunity to drive the digital marketing mandate for The Heritage Street and  it’s curated delicacies by renowned Chef Varun Inamdar. We specialise in offering a  combination of brand building based on consumer insights and understanding algorithms of  new age digital platforms. In the first phase, our team will leverage our domain expertise  and harness the power of Facebook & Instagram for achieving the brand’s objective” 

Over the last four months, a beta testing phase on Instagram and Facebook was successfully completed to get over 300 orders. Digital Tribe & The Heritage Street teams have been successful in spreading awareness and fulfilling patrons' by home delivery of rich  Maharashtrian cuisine. The learning of this pilot will be used for optimisation of the target  audience.