Digital youth festival by firstpost's tech2 concludes on a grand note
Celebrating the confluence of technology, entertainment, education and enterprises, Tech2Innovate, India’s most definitive youth festival celebrating innovation by Firstpost’s Tech2 concluded on a successful note as it drew massive eyeballs/footfalls at the first edition of the mega festival held in New Delhi. The two-day festival brimming with knowledge and entertainment offered an unmatched access to some of the most influential brands, tech makers, musicians, and automobile lovers. Targeted at the youth and tech enthusiasts, the platform brought together a mélange of experiential workshops, activities, and sessions.
Taking the center stage on the inaugural day of the mega festival, leading gaming influencers Dynamo and RawKnee hooked the audience with a PUBG match which was followed by an immersive discussion on the topic ‘India & E-Sports: Career in Gaming’. The Sandbox sessions with social media influencers such as Varun Pruthi, Sameeksha Sud, Gaurav Taneja, Kusha Kapila and others witnessed some riveting conversations and firechat sessions on topics of ‘Lessons in Creating Content for Tik Tok’, ‘Vlogging Your Life’, ‘How to Build Your Insta Portfolio’ among others. While the renowned FOOD FOOD Chef Shantanu introduced the audience on ‘How different foods affect different body types & what are humans designed to eat’, Alok Shankar — Country General Manager, Fitbit India & Fitbit Friend - Nikhil Chawla laid impetus / importance on the topic of ‘Fitness In A Connected World’
Day 2 of Tech2Innovate kick started on a high note with keynote address by Mark Johnson, Co-Founder - Playing for Change. The day excelled further as Carry Minati, one of the most sought-after gamer and YouTuber took on Tanmay Bhat, stand-up comedian, script writer and performer in a PUBG match. The match followed by a discussion on the topic of ‘Live Streaming In India Comes of Age’ witnessed some of the best conversations of the day. Bringing popular tech leaders and innovators such as Faisu, Model, Influencer, Tik Tok Star and Samir Bangara, Co-founder & Managing Director – Qyuki in a Firechat with Shereen Bhan - Managing Editor of CNBC-TV18, Tech2Innovate set the bar high for the day. The Sandbox sessions during the day saw some engaging conversations as Miss Malini, one of the most sought-after digital influencers shared some insightful perspectives on the topic of ‘Screen Addiction in the Digital Age and How to Cope with it as Content Creators’.
Driving the message of unity, world-renowned music group 'Playing for Change' mesmerized the audience through their heart-touching musical performance at the festival. While Jasleen Aulakh belted out some foot tapping music, Karsh Kale, one of the pioneering figures in defining the Asian Underground genre by mixing disparate genres of music such as Indian classical and folk with electronica, rock, pop and ambient music got the audience grooving to some soulful music. Setting the tempo high over 2 evenings, pioneers of fusion rock genre in India – Indian Ocean and popular singers Raja Kumari and Ritviz took the audience on a live musical journey.
Speaking about the experiential event, Azim Lalani, COO – Brand Solutions & Convergence, Network18 Digital said, “It gives us immense pleasure to witness the success of the first edition of our marquee property, Tech2Innovate. The platform has succeeded to become a pioneer in charting the way for more of such experiential technology. In a bid to create one of the most sought-after immersive technology-led experiences for our audience, Tech2Innovate went beyond the ordinary understanding of technology and allowed people from walks of life to interact and engage like never before. It certainly gave technology the face of lifestyle as it made it to be less daunting and more fun.”
Adding on, Pankaj Mishra, Group Editor, New Economy, Technology and Startups at Network18 Digital said, “We wanted to curate a festival that will provide a glimpse of the wondrous promises that the future of technology holds. Today, every aspect of our lives is intertwined with technology, we are witnessing advancements at an exponential level and we just wanted to exhibit the same to everybody. We are elated by the sheer success Tech2Innovate witnessed over the course of two days, attracting people, tech lovers, and enthusiasts from all walks of life. We look forward towards creating more of such experiential platforms for our audience across the country.”
Through an exciting line-up of curated futuristic tech-oriented experiences, from learning how to vlog your life to how to shoot with automobiles and with a plethora of workshops and experience zones spread across many knowledge-sharing sessions, the festival covered a gamut of learning topics. With a 360-degree awareness campaign during the pre-event phase highlighting the various programming initiatives, speakers, panelists, etc. the campaign was highly promoted / visible across various platforms including digital, social media, print, radio and outdoor, ensuring technology enthusiasts are constantly engaged.
Associating as radio partner for the gala festival was Radio City and the outdoor partner is JR Advertising. Nojoto – the story telling platform and Better Photography was the media partners and Overdrive was auto partner.
Aiming to be one of the largest technologies, automobile and lifestyle experiences, TECH 2 INNOVATE promises to be back with a bigger edition next year.