DigitalF5 bags complete digital marketing mandate for Victorinox and Gute Reise
DigitalF5, recently acquired the digital marketing mandate of Victorinox, the world famous Swiss company which developed the legendary ‘Original Swiss Army Knife’ and other high-quality products of practical utility such as cutlery, watches and travel gear.
DigitalF5 won the business through a multi-agency pitch which saw the participation of some of the prominent names of the online marketing industry. By acquiring this mandate, DigitalF5 becomes the exclusive provider of services such as digital asset creation, social media marketing and creative solutions for the brand.
Also, the win includes managing the online business of GuteReise.in which is an authorized retail dealer of the brand Victorinox and has over 15 stores across multiple cities in the country.
Commenting on the acquisition, Barin Mukherjee Co-Founder & CEO, DigitalF5 said, “It is a very rare opportunity for us to be an end-to-end services provider and yet remain an integral part of a brand’s business growth trajectory on the digital domain. To associate with such a massive global brandname as Victorinox, with an integral business connect rather than just advertising campaigns is indeed a welcome challenge for us at F5.
Explaining the reasons behind his choice of agency, Colonel Chandhoke, MD Victorinox India, said,”We chose DigitalF5 primarily because of their understanding and capabilities on e-commerce as a space. Their ability to build cross functional teams, set up processes that work in sync with Victorinox team and integration of each component of e-commerce to deliver the desired consumer experience is what distinguishes them from other organizations.”
DigitalF5 and Gute Reise have partnered based on a unique ‘revenue-sharing on sales’ business model which replaces the conventional ‘agency fee for the management’ model. The new concept, has created a greater opportunity for further growth and optimization of e commerce capabilities and through a rising sense of co-ownership of business objectives.