Digitas India bags PMAA Gold Dragon award
Digitas India, the leading digital marketing agency in the country has been awarded a Gold Dragon for Best Brand-Building Campaign at the recently concluded Promotional Marketing Awards of Asia in Kuala Lumpur. The Dragons for the Best in Asia and the Best by Country, are awarded for the most spectacular and innovative campaigns, which best represent the Entrant’s Country, and then across Asia. PMAA, Dragons of Asia has been recognising and honouring the incredible campaigns done by agencies and clients, across all countries in Asia, for the last 13 years
The groundbreaking, interactive video campaign - 'Hip Apps' created for Samsung received an overwhelming response at the Android Application marketplace which has always remained dull and boring. The website achieved more than 8,000,000 visits, an increase of 147% visits. Digitas also bagged two Orders of Merit for Best Digital Marketing Campaign for Samsung ‘Galaxy Note’ and the Best Product Re-Launch for ‘Start Healthy’ campaign for Nestle. All the campaigns were recognized for their creative engagement.
Kanika Mathur, President, Digitas India said “We are honoured to receive three wins at this year’s PMAA Awards, and I congratulate our team on what has been a year of outstanding achievements. Each of our achievement goes to the good work and effort put in by the team, who created and well executed such innovative campaigns. These recognitions are boost to our continuous good work and further motivate us to deliver our best.”
To select an entry, the PMAA takes into account the idea, as well as the execution and the results of that idea. The awards also give significant weight to the results of the campaign.
On behalf of Digitas India the award was received by Akshat Bhardwaj who along with his team conceptualised and executed the campaign.
Digitas in India is positioned as an integrated digital agency which brings you the best solutions for the ever evolving digital world – these Solutions include strategic insights, analytics, creative, user experience, technology and production, Digital media planning and buying, Social media, E-commerce solutions and CRM.
Today the India team has over 160 team members that include over 30 creative team members, 45+ techs and over 25 social media specialists.
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