DigitasLBi India continues to strengthen senior team, ropes in Prithviraj Banerjee as Head of Agency, India.

Prithvi joins DigitasLBi with over a decade of experience in the communication business working in India and international markets.

Publicis Groupe-owned global marketing and technology agency DigitasLBi has roped in Prithviraj Banerjee as Head of Agency, India. In this role, Prithvi, as he’s better known, will lead the agency’s India clients business nationally. Based out of Mumbai, Banerjee will report to Amaresh Godbole, Managing Director, India. Prior to this Prithvi was Strategic Planning Head - Rediffusion Y&R Mumbai and Everest Brand Solutions.

Amaresh Godbole said: “Prithvi has pedigree and a track record of being a true partner in fulfilling an agency’s vision and long term growth strategy. Our India clients business now accounts for a majority of our revenue and Prithvi will be focused on charting the roadmap for its sustained growth."

Prithvi has previously worked with BBH in London and India, and started his advertising career with Leo Burnett. His experience includes both strategy and account management stints working on brands like Vaseline, Tata Motors, Vodafone, Reliance Mobile, Kronenbourg, Taj Group of Hotels and SBI Mutual Funds.

On his new appointment, Prithvi says, "My years in main-line advertising have taught me the importance of big-brand thinking. I hope to bring this competency on board and build a confluence of strategic brand focus with the latest technological and creative solutions, thereby further strengthening the great work being done by DigitasLBi. "