DigitasLBi wins the digital mandate of BLK Super Speciality Hospital

Taking into account the increasing relevance and significance of social media, BLK Super Speciality Hospital has decided to partner with DigitasLBi, a digital marketing and technology firm, to venture into the social landscape so as to enhance the hospital’s digital presence with the purpose of taking their medical excellence to a global platform.

With medical tourism gaining popularity and international patients recognising India as one of the most favoured destinations for medicare, BLK Super Speciality Hospital has decided to partner with DigitasLBi, aiming to reach out to this international audience seeking quality medical help using digital media.

Mr Naresh Kapoor, Director, BLK Super Speciality Hospital said, “We are happy to partner with DigitasLBi to provide a new thrust to our social media campaigns and strategy. We live in a rapidly evolving and interconnected world. Technology has redefined the way we engage with each other, which is much more evident in a doctor-patient relationship. In-keeping with our philosophy of providing best care to our patients, and share the wealth of collective knowledge of our talented pool of doctors, we have decided to upgrade our social media engagement.


Shekhar Suri, Branch Head-Delhi, DigitasLBi said, “BLK Super Speciality Hospital which has a large international presence, attracts a large number of foreign patients to India every year. Their enthusiasm and passion for healing makes us really proud to be a part of the team. Through this partnership we are looking at a high mobile data penetration internationally, as it is essential to build a direct connect between BLK Super Speciality Hospital and people worldwide, to spread awareness about the hospital and the services for the people to “Get Well in India”.