DIGIXX 2018 to recognise excellence in OTT space with Special Awards
It’s time to celebrate the best-of-the-best creative efforts in Digital Media once again with DIGIXX Awards 2018. With increasing spends and innovations seen in the Digital Media, this sector is leading the growth in the Indian advertising today. And in the Digital Media sector itself, Over-the-top (OTT) platforms have been bringing about a paradigm shift in the world of video content consumption.
Keeping in mind the growing march of OTT in India, DIGIXX 2018 has introduced a fourth award category – Special Awards. These awards are aimed at acknowledging the best of the creative works in the OTT space done during the period January 2017 to December 2017. There are four sub-categories:
- Best Piece of Content on any OTT Platform
- Best Actor among any OTT Content
- OTT Platform of the Year
- Award for Continuous Contribution to Digital Domain
The four categories are primarily aimed at addressing and encouraging the content makers and performers who bring in the better taste and variety for the viewers. ‘Content is the King’ – this urban phrase has become a huge marker of the testimony that OTT is the much sought after change that the industry has been seeking. The variety of content made available on various OTT platforms is the harbinger of change that DIGIXX Awards is most excited about identifying and rewarding.
Adgully calls for entries from various OTT players, content creators, performers, et al, to be part of this very special addition to the DIGIXX Awards. The OTT players are requested to identify and submit the best entries for the said categories and stand a chance to be one of the best in the pioneering arena in India.
There is yet another entrant in the category inventory – Most Powerful Influencer on Digital and Best Crowd Funding Effort.
Most Powerful Influencer on Digital aims to felicitate an individual who has a commanding presence on social media – be it a YouTuber with immense fan following, an avid blogger, a youth icon who started a relevant conversation or a movement on social media, a marketer who went much beyond brand promotion to make a powerful social commentary.
Best Crowd Funding Effort Award is aimed at crowd funding initiatives/ platforms that made the most difference during the year. It could be in terms of helping an individual or a social cause or providing relief in case of a natural disaster (For the year 2017).
So what are you waiting for? Visit the DIGIXX 2018 website to read more about the category and submit your entries.
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