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DIGIXX 2020: Fortifying the Digital Ecosystem for the COVID-19 era

DIGIXX Summit & Awards is all geared for the 2020 chapter. The flagship property of Adgully, DIGIXX’s journey began four years ago. What started as an event to bring together the digital evangelists and experts of the country under one roof, has today transformed into an important part of the industry calendar and a platform that charts the future course for the Digital industry in India.

Given the current situation, DIGIXX Summit & Awards 2020 has been taken online and will be held on Saturday, June 6, 2020 from 11 am onwards. The event will feature keynote addresses, panel discussions, and moreover, the DIGIXX Awards 2020 winners will be announced.

Shashi Sinha, CEO, IPG Mediabrands India, will deliver a special keynote address at DIGIXX Summit & Awards 2020. The industry veteran will turn the spotlight on ‘Accelerating Digital Transformation in the post-COVID-19 World’. Ever since this crisis erupted, companies have been forced to ramp up their adoption of digital in order to ensure business continuity and relevance. While the shift has been done in haste, are companies making this digital transformation in the right way?

The topics to be covered span the entire spectrum of the digital ecosystem: DIGIXX 2020 will see leading industry experts discussing on ‘How are brands adapting digital in their overall strategy?’; ‘Will investment accelerate in content marketing in the new normal’; ‘Direct to Consumer: E-commerce revolution in India’; ‘Recalibrating for the digitally transformed customer’; ‘Pandemic Wave: Surfing the changing individuality of consumer attitudes and behaviours’, and more.

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