DIGIXX 2020 is back and it is more Dynamic, Resilient, Relevant than ever

DIGIXX Summit & Awards is all geared for the 2020 chapter. The flagship property of Adgully, DIGIXX’s journey began four years ago. What started as an event to bring together the digital evangelists and experts of the country under one roof, has today transformed into an important part of the industry calendar and a platform that charts the future course for the Digital industry in India.

Given the current situation, DIGIXX Summit & Awards 2020 has been taken online and will be held on Saturday, June 6, 2020. The event will feature keynote addresses, panel discussions, and moreover, the DIGIXX Awards 2020 winners will be announced.

The COVID-19 pandemic and the resultant lockdown has disrupted the entire industry, but amid all the crisis, the Digital industry has remained Dynamic, Resilient and Relevant. COVID-19 has accelerated digital transformation across industries. First and foremost has been the public health sector; the Aarogya Setu app has helped push Government’s efforts to fight the pandemic and also keep people informed.

With almost the entire work force working from home, this has led to the rise of video conferencing platforms like Zoom, Cisco Webex, Google Meet, Microsoft Team, etc.

With people confined to their homes, there has been increasing use of video streaming platforms, social media usage and use of the Internet.

While retail sector was almost at a standstill during most part of the lockdown, there has been increased adoption of online services.

There are major implications of how people’s digital consumption patterns have changed, which will set the course for the industry as India emerges out of the prolonged lockdown period.

DIGIXX Summit & Awards 2020 will discuss all these and more and what it means for brands and advertisers.

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