DIGIXX 2020: Shashi Sinha on how to get your Digital Transformation strategy right
DIGIXX Summit & Awards 2020 is back for its 4th edition, and it is more dynamic, resilient and relevant than ever. Adgully’s flagship platform for the Digital Industry in India has been serving as a beacon for the industry, focussing on issues that need immediate attention as well as setting the future course for Digital in the country.
Given the current situation in the country, DIGIXX Summit & Awards 2020 will be a completely online affair. The event will be held on Saturday, June 6, 2020.
Shashi Sinha, CEO, IPG Mediabrands India, will deliver a special keynote address at DIGIXX Summit & Awards 2020. The industry veteran will turn the spotlight on ‘Accelerating Digital Transformation in the post-COVID-19 World’. Ever since this crisis erupted, companies have been forced to ramp up their adoption of digital in order to ensure business continuity and relevance. While the shift has been done in haste, are companies making this digital transformation in the right way?
Sinha will highlight several key points, some of which are listed below:
- How the Digital Ecosystem has been weathering the COVID-19 storm
- Creating economic value from digital innovation and new technologies
- How digital transformation can be a strong lever in organisations’ Revival & Survival strategy
- How brands can tap the growing digital consumer base in Rural India
- The future roadmap for Digital Advertising
Watch this space for more news.