DIGIXX 2021: Celebrating a year of developments, excellence, innovations, transition
The year 2020 pushed Digital to the forefront and forced everyone, including the fence-sitters, to transition to Digital amid the global pandemic and with people being confined to their homes for weeks on end. And Digital is only going to become bigger and more effective as we move to a new normal in 2021. Today, Digital is growing at the expense of other media, though television has maintained its share at around 45%. Digital is expected to account for about 35% of total media spends in 2021 and going forward it will grow at about a percent point every year, according to some industry experts.
With this transition, now efforts are on to make Digital even more cost-effective and give greater ROI for brands. It will be ideal for marketers to capitalise on this opportunity in a bigger way since it resonates with the GenZ, which forms a majority of the consumer base today when it comes to buying and experiencing online.
The pandemic has impacted and disrupted many sectors in the last one year. As a result, brands had to revisit their plans and it became imperative for many marketers to re-strategise and plan their marketing campaigns. With most businesses forced to shift online, traditional marketing practices became a thing of the past, paving way for digital marketing for more effective audience engagement. The digital acceleration also brought in more dynamism and keenness towards digital as brands had to navigate during the pandemic to meet their business objectives.
Keeping a sharp eye on all the Digital developments and disruptions is Adgully’s industry leading premier property – DIGIXX. Like in the previous years, DIGIXX MEDIA SUMMIT 2021 is all geared to discuss, analyse, crystal-gaze and explore the world of Digital trends in a day-long event comprising Panel Discussions, Master Classes, Keynote Addresses and Fireside Chats. The virtual event will feature some of the leading names from India and overseas in Digital, Media, Advertising and Marketing, who will set the future course for the industry. DIGIXX Summit & Awards 2021 is powered by Voot. Event Partners are Inmobi and Talkwalker.
Winners of the DIGIXX 2021 Awards for Digital Excellence will also be announced during the Summit across various sectors and categories.
Watch this space for more and Click Here for all the information regarding DIGIXX 2021.