DIGIXX 2022 Day 3: Spotlight on Mobile Marketing, Brand Safety, connecting with Gen-Now

The 6^th edition of DIGIXX Summit & Awards 2022 came to a resounding conclusion yesterday (April 8, 2022). Held on the virtual platform for the third year in a row, DIGIXX 2022 was spread over three days.

While Day 1 was devoted to Influencer Marketing and Day 2 discussions revolved around Connected TV, Programmatic, AI and Cookieless future; Day 3 turned the spotlight on Mobile Marketing. No conversation on Digital is complete without including mobile marketing strategies. Be it consumer engagement, connecting with the Gen-Next, drawing up hyper-personalised strategies – mobile marketing plans have to be nimble. Industry experts shared the means and methods to ensure Brand Safety in a rapidly evolving digital ecosystem.

Day 3 commenced with a Keynote address by Vasuta Agarwal, SVP & Managing Director - Asia Pacific, InMobi, who decoded ‘How Brands can win Gen-Now with Mobile Marketing’. Agarwal noted that the biggest shift in consumer behaviour in the mobile first economy is around the expectations of personalisation from brands. She also highlighted the four key expectations that consumers have.

This was followed by a panel discussion on ‘Effective Brand Safety Strategies for a rapidly evolving Digital Advertising Ecosystem’. Wrapping up the day’s discussion was another panel discussion on ‘Optimising Consumer Engagement and Hyper-personalisation for Mobile Marketing’.

DIGIXX 2022 wound up with the much awaited DIGIXX Awards 2022, which has been setting industry benchmarks for digital marketing and digital advertising in India over the last six years.