DIGIXX 2022 kicks off with the spotlight on the Influencer Marketing ecosystem

The 6^th edition of DIGIXX Summit & Awards 2022 got off to a great start yesterday (April 6, 2022), continuing on the virtual platform as in the last two years. Given the vast range of topics, DIGIXX this year is spread over three days.

Day 1, held yesterday, was devoted to the Influencer Marketing ecosystem, where we saw our esteemed speakers share their insights on the growing importance of influencers in brand marketing, how they have emerged as a formidable force in creating consumer engagement for brands without being in-your-face.

We had influencers sharing how they built brand trust, the secrets of attracting viewers and keeping them hooked, creating engaging content and weaving brand storytelling into their narrative. Also, how specialised influencers is an emerging field and the strengths that they bring to brands.

Starting the day’s proceedings was a panel discussion on Role of data and performance metrics in optimising spends on influencer marketing’. The day culminated with a fireside chat on ‘The Rise of Creator Economy in India’.

Day 2, commencing from 2 pm today (April 7, 2022) has another round-up of industry leading discussions lines up, covering vast grounds in the fields of Programmatic, Connected TV, Cookieless future and more.

The day’s proceedings will commence with a panel discussion on ‘Accelerating adoption of programmatic on emerging channels – DOOH, Connected TV, Audio – The challenges & opportunities’.

This will be followed by a Fireside chat on ‘AI in performance marketing’.

Rounding up the day’s discussions will be two panel discussions on ‘Connected TV advertising – The Do’s, Don’ts and Best Practices’, as well as ‘Cookieless future is here & now – How geared are advertisers to adapt to it?’