Dinamalar launches app. for Android Tablets; All set to taps the Niche Android Market

Dinamalar.com, one of the leading Indian publication website has now released a new Android tablet app to meet the increasing demands from its global readers. The enhanced Android app that has now been released by the publication, promises to offer its users an optimised and dynamic reading experience.

This exclusive app for Android tablets is the latest to join the long list of apps that have been unveiled by Dinamalar since last year. While the Android application for mobiles launched in September last year seamlessly functioned even in tablets, Dinamalar had decided to create an exclusive Android tablet app to effectively utilise the bigger screen and richer user experience that a tablet offers. Dinamalar has enhanced its Android mobiles application through its latest update. The improved mobile app now allows its readers to enjoy a more enhanced interface that facilitates superior user-experience.

In comparison even the application for tablets has been specifically designed to be more interactive and highly user-centric as it consists of a slew of interesting sections that will enable Dinamalar's readers to quickly skim through the news from around the world. From special sections that cover news from across a wide-spectrum of areas to features to entertain and inform, the Android tablet app has been built to let the publication's audience to stay up-to-date at a touch.

With the app recording over 3500 downloads since its release on the 3rd of January, it is obvious that Dinamalar's readers couldn't wait to get hold of it. And while speaking about the new initiative that is making waves, the man behind the Dinamalar success story, L. Adimoolam, Chief Marketing Officer, Dinamalar.com, stated, "Dinamalar has always been a pioneer. Our every new initiative has been proof of this fact. With more than 60 years of publishing experience and history behind us, we've grown to become highly perceptive and receptive to the changing perspectives of our global reading audience. With the influx of tablet PCs people have been provided with a seamless and convenient option to access up-to-the-minute information. And as a publishing house it is necessary for us to constantly evolve to shift our approach to cater to this ever-changing reader dynamics. And our host of innovative solutions, be it the string of apps released last year or the new Android tablet app that is now available, are just another way of ensuring that Dinamalar is accessible in every medium where our readers look for us."

Acknowledged to be a pioneer in embracing new media initiatives in the country, Dinamalar is expected to release a slew of innovative solutions in the coming months to provide its readers with a more interactive reading experience.

And while elaborating on the distinctive new initiatives that are slated to hit the market in the coming months, S. Balasubramanian, Head ' Marketing (New Media) stated, "We've planned some new things for our readers this year. Dinamalar has always been a forerunner in the publishing industry in the country and we will continue to remain so. Amongst the first to make seamless transitions to various new mediums, our intrinsic goal has always been to keep our readers constantly informed through the dissemination of correct and up-to-date information. And we've always embraced diverse technological avenues over the years to achieve this. For instance, last year, we expanded our reach through the iPhone, iPad and Android phone apps and our new Android tablet app is just another extension of our initiatives to stay at the top of things, while keeping our readers informed. "

The publishing house has always been ranked amongst the top for its readership and traffic. Last year, Dinamalar.com recorded 1.8 billion page views and had delivered more than 3 billion ad inventory, which catapulted its position to the top spot in the Indian Publication industry. Dinamalar's continued success has always been facilitated by its widespread reach and its intuitive new approaches, so it should be interesting to wait for the other new and avant-garde initiatives that the publication has planned for its readers this year.