Dine Out takes to OOH for 2nd edition of Great Indian Festival Restaurant
Dine Out, a food chain and reservation portal, celebrates and rejoices dining experience via the “Great Indian Festival Restaurant”. The portal or application is used to search out top restaurants in your region, check out their reviews, get great food deals and book a table through it for free.
To celebrate their 2nd edition of Great Indian Festival Restaurant and to accelerate the table booking by informing masses about this lucrative offer, the brand created an imposing 360-degree outdoor campaign- spreading the word to the masses. Designed and executed by Times OOH, a 10-day duration campaign was unveiled using a rich media mix of OOH formats in 10 cities -- Delhi, Noida, Gurgaon, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Pune, and Ahmadabad.
The campaign being OOH driven, Ankit Mehrotra, CEO- Dine Out, shared, “We tend to forget the medium that we are exposed to a maximum amount of time in a day, i.e., Outdoor, while moving in traffic on roads. OOH plays a key role in the communication. In this strategy, OOH served two purposes; first it reinforced our entire campaign because we chose strategic locations and, second, it provided great visibility”.
He further added, “Every year big sale events happen whether it is online or offline but, there hasn’t been any initiative that celebrates restaurants or dining out. We have accepted dining out as a part of people’s routine and considering Dine Out is a table booking platform; we ideated to come up with discount offers or sale for dining also”.
Taking an adequate mix of Traditional, Transit and Airport Media, the campaign was amplified through Innovation, Letter cut-outs, LED lights, to name a few, catching maximum attention of the passengers on road.