Discovery Inc appoints Black White Orange as India licensing agent
Black White Orange Brands has been appointed as the licensing agent for the Discovery brand in India. Black White Orange will work hand-in-hand with Discovery to bring their brand extension and merchandise programme to life.
As the licensing agent, Black White Orange will deliver creative ideation and business development, driving value by leveraging Discovery’s reputation and brand strength. Black White Orange will represent and manage Discovery’s extensive portfolio, including major brands such as Animal Planet, Discovery Adventures and more. They will work closely with the licensor to develop bespoke creative executions for the local market and explore licensing deals and partnerships in the form of official licensed merchandise like apparel, electronics, toys for kids, travel & adventure gear, bags, stationery and home décor, among others.
The first launch of official Discovery merchandise and consumer products is expected to hit stores by the early 2019.
“Discovery, the global leader in real life entertainment, is recognised for its heritage, designs and premium quality. We’re excited to be partnering with Black White Orange and look forward to the innovative ideas they will bring to our brand extension programme, providing consumers in India with a direct connection to Discovery through a range of products,” said Ian Woods, SVP International Licensing, Discovery.
Alison Paye, Creative Director - Consumer Products, Discovery, added here, “We are really thrilled to be working with an agency as dynamic and creative as Black White Orange. Given their expertise in the market, they will be instrumental in ensuring our style guides are relevant and on trend for the local consumer.”
Commenting on the development, Bhavik Vora, Founder & CEO, Black White Orange Brands, said, “We are thrilled to be part of the ongoing success of Discovery. We look forward to delivering creative brand licensing opportunities and building on Discovery’s existing reputation with a broader consumer base. The unique brand position that Discovery has created over the years, on top of the remarkable brand awareness, provides an exciting foundation upon which we will build the brand extension solutions.”