Discovery India unveils unique short-form video destination on Dailyhunt app
Discovery Communications India (DCIN) has entered into a unique partnership with news and local content discovery app, Dailyhunt. DCIN has introduced a video destination named Discovery Plus on the home page of DailyhuntApp, offering short form video content especially customised for the digital audiences in India. The content across Discovery’s verticals of Outdoor, Food, Wildlife, Science and Military is currently available in five languages – English, Hindi, Tamil and Telugu and Bengali.
This partnership will help DCIN immediately expand its footprint on the digital domain in India, leveraging 153 million monthly user base of Dailyhunt platform. On the other hand, Dailyhunt will be enriched with the content library and upcoming titles of Discovery, thus helping nurture passionate communities looking for factual entertainment on digital media.
Within 9 days of the soft launch, the Discovery Plus section has received more than 50 million views and more than 4 million unique users visited the Discovery Plus section on the Dailyhunt app. DCIN aims to refresh videos on Discovery Plus, ranging from 1-5 minutes, on a daily basis to engage with the emerging superfans community.
Talking about the initiative, Simon Robinson, Managing Director, Discovery Asia Pacific and Chief Financial Officer, Discovery International, said, “The partnership with Dailyhunt offers us an exciting opportunity to understand, analyse and explore India’s burgeoning digital play. We are delighted with the initial trends, they further reinforce our belief that Discovery’s content offers immense unexplored potential for the digital domain in India.”
Umang Bedi, President, Dailyhunt, added here, “At Dailyhunt, we are super excited about this partnership with Discovery. We understand Bharat and its content needs the best and we feel very confident about Discovery’s content being a massive hit with vast diaspora of India. This partnership is completely aligned with our overall content plans of providing unique, exclusive, high quality content from great content partners like Discovery as we rapidly scale our business.”
The multi-year agreement, exclusive for the featured short-form content on Discovery Plus, will offer scalable monetisation opportunity to the two organisations.