Discovery Jeet ropes in Taproot Dentsu & Infectious
Taproot Dentsu and Infectious have been brought on board to handle the creative duties of the various show promos for soon-to-be-launched Hindi GEC Discovery Jeet. The channel from the Discovery Communications stable is slated to go on air from February 12, 2018. GroupM’s agency m/Six is the media agency on board.
Infectious has worked on the retainer side for all the show promos except ‘Mere Papa Hero Hiralal’, while Taproot Dentsu has worked on the TVCs for ‘Swami Ramdev: Ek Sangharsh’ and 'Mere Papa Hero Hiralal'.
Commenting on the association, Nisha Singhania, Co-Founder and Director, Infectious, said, “We are very excited to work with Discovery Jeet - a truly unique offering in the Hindi GEC space and look forward to creating some fantastic work for them.”
As reported earlier, Discovery Jeet is primarily built on the ethos of '#HaiMumkin', with the underdog winning forming the core thesis of the channel.