Discovery Kids continue to soar in the second week more than doubles its ratings

The TV ratings of Discovery Kids continue to soar for the second week in succession. The leading kids channel from Discovery Communications India has garnered 25,757 GTVTs in week 8 as per BARC data (age group 2-14, Urban India), a substantial increase of more than 47% over week 7 data of 17,479 GTVTs. Overall, the week 7-8 average is more than double the average of the first 6 weeks of 2018. Over the past 2 weeks, Discovery Kids’ reach has grown by 19%, from 8.7 million to 10.3 million, while the time spent has increased by 123% from 28 minutes to 63 minutes.

Speaking on the occasion, Uttam Pal Singh, Head – Discovery Kids, Discovery Communications India, said, “We followed a unique strategy by revamping Discovery Kids and launched full day programming on Bandbudh Aur Budbak. The strategy has generated almost instant results and disrupted the kids’ genre. We are now well poised for accelerated growth with the upcoming launch of our brand-new IP ‘Little Singham’ in April.”

Bandbudh aur Budbak follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but luck always seem to be on their side and they manage to escape scot-free. Catch all the naughtiness and fun with Bandbudh and Budbak only on Discovery Kids.

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