Dish TV launches Joy for the entire Family
Insight: The cricketing season is all set to begin on a high with the ICC World Cup just around the bend, consequently, all the service providers in the category are celebrating the onset of event, promoting the exuberance of an HD experience. The clutter in the space is what make us think, do families only watch cricket during the cricketing season? Or have we done our bit in taking up a holistic approach to empower the consumer with HD content which brings joy to an entire family? The Insight thus rings an alarm as to whether HD box should be a self-centered or a rational purchase?
Brand Promise: DishTV, the pioneer and the leader in HD content empowers the consumer with 40 HD channels with Dish truHD+. Now whether it is cricket, soaps, adventure, kids, movies or music, entertainment is focused on everyone in the family.
Creative Hook: The Films revolve around SRK playing the role of an elder brother in the Family to Varun Sharma who is tech savvy urban college student in his final year. The insight of a younger brother looking up to his elder brother, in eventuality trying to act smarter and cooler is very nicely captured with light humour through the films. SRK, however with dish truHD+ turns out to be the favorite of the entire family
Proposition: dish truHD+, Joy for the entire family
RTB’s: 40 HD channels across genres for everyone in the family