DishTV allies with ICICI Bank for digital payments
In order to encourage cashless transactions in the country, DishTV, Asia’s largest DTH service provider, has tied up with ICICI Bank, India’s largest private sector bank by consolidated assets, to make payments and recharges easier. The association enables subscribers of DishTV to recharge their connections on any Unified Payment Interface (UPI) enabled app and through *99#, a National Unified USSD Platform (NUUP) in a hassle free and cashless manner.
Speaking on the initiative, Mr. Arun Kapoor, Chief Executive Officer, Dish TV India, said, “We are glad to announce a new payment method which is another customer oriented initiative in the DTH industry to recharge through UPI transactions. This alliance with ICICI Bank through UPI will drive higher customer adoption and allow them to be a part of the digital economy. This will also aid our vastly spread customers with or without internet access to recharge conveniently. The nation is becoming cashless, so are our DishTV subscribers.”
On the association, Ms. Abonty Banerjee, Senior General Manager & Head- Digital Channels, ICICI Bank said, “ICICI Bank has played a key role in conceptualizing the UPI initiative along with NPCI to bring in interoperability among banks for ease in payments. We are happy to be associated with Dish TV to launch a unique solution that enables customers to renew their subscriptions simply from ICICI Bank’s iMobile, Pockets and other UPI enabled apps like BHIM among others. I am confident that Dish TV consumers will widely use the solution.”
A DishTV subscriber can make a payment to UPI ID which is specific for each subscriber in the format, dishtv.<viewing card(VC) number>@icici (example- dishtv.12345678901@icici). Payments can also be made without using internet through NUUP. Customers have to just dial *99# from their mobile number registered with their respective bank accounts, select the option ‘send money’ and enter the UPI ID (eg- dishtv.12345678901@icici) as the ‘payment address’ for making the payment.
With an aim to increase digital transactions, DishTV, in association with ICICI Bank, will be rolling out special offers for its customers. DishTV subscribers can benefit from 50%* cashback (up to Rs.100) on their first UPI merchant transaction from ICICI Bank’s iMobile or Pockets app.