DishTV introduces 'Khushi' in AP & Telangana markets

In an attempt to acquire the subscribers in AP and Telangana during Phase III areas of Digital Addressable System (DAS), Asia’s largest DTH brand, DishTV has an aggressive plan to acquire the market share during phase III of digitization which will cater to the needs of households in AP & Telangana with the potential to get digitized. The company has announced the launch of its new campaign Khushi, an exciting new package that offers the power to create their own pack to customers who are moving to DishTV platform.

DishTV, in a bid to cater to the specific needs of Telugu audience (who currently rely on analogue cable or free to air channels broadcasted by DTH services lacking in Telugu content) has created a unique plan that gives the user the freedom to choose and make his own monthly pack. With this, he can choose the all-new Khushi Pack at Rs.99 with 150+ channels and services in digital quality with 45 South Indian channels that include 11 popular Telugu channels.

For customers who will switch from analogue cable to DTH, DishTV has made their selection easier with various options by providing them a choice of custom-made 17 entertainment add-on packs ranging from Rs.25 to Rs.75 per month and regional add-ons starting from Rs. 10 per month. Also, subscriber can avail wholesome and complete Telugu entertainment at as low as Rs139 per month. Popular kids add on with complete Telugu entertainment @ Rs.164 per month and to appease the need for sports enthusiasts, and to enjoy uninterrupted sporting season, the sports add on with complete Telugu entertainment available at Rs. 189 per month. This unique offering will highlight DishTV's commitment to provide high quality and exceptional services to its customers and be the first choice for every DTH subscriber.

Speaking on the occasion, Mr. Arun Kapoor, CEO, DishTV said, “Over the years we have observed the trend of the viewer preferences prevailing in the Tier 2 and Tier 3 markets.  They have an inclination for regional content. Keeping this in mind DishTV has always been at the forefront to provide innovative solutions to enhance the TV viewing experience for our subscribers in regional markets.”  

He further added, “Now, with the phase III of TV digitization in India, we aim to capitalize the huge captive user base which would be switching from analogue cable to DishTV platform. Khushi offers its subscribers the ‘Power to create your own pack’ and ensure that they enjoy seamless services with uninterrupted entertainment at cost effective rates.”