Dishum appoints Mr. Partha Dey as the COO for Bhojpuri Dhamaka

Dishum Broadcasting Private Limited, which has successfully launched the Bhojpuri GEC “Bhojpuri Dhamaka – DISHUM” has bolstered its management and announced the appointment of Partha Dey as the Chief Operating Officer (COO).

Based out of Mumbai, Partha going forward will spearhead Dishum’s ambitious plans of transforming the Bhojpuri Entertainment landscape and becoming the channel of choice for Bhojpuri speakers across the globe.

His portfolio shall include all broadcasting operations including Programming, OAP, Consumer Research & Branded Content. 

Partha Dey will report into the board of directors of Dishum Broadcasting Pvt Ltd.

Welcoming Partha on board, Vishal Gurnani, Director, DIshum Broadcasting Pvt Ltd said, “We are greatly excited to have a specialist like Partha come on board Team Dishum. His knowledge and vast experience in launching successful Bhojpuri media Brands is unparalleled in the industry, and we look forward to Partha helping us achieve our vision of bringing in a new era of content and entertainment experiences to Bhojpuri audiences across the world.”

 Said Partha Dey, “With Bhojpuri becoming one of the fastest growing language in India, my effort at Bhojpuri Dhamaka - Dishum will be to deliver an enthralling viewing experience to this humongous audience base through platform agnostic original rooted programming through local insights. At Dishum Broadcasting Pvt Ltd, the programming will be directed towards creating Big ticket properties & branded storytelling shows rather than heavily relying on movies and music to make up the numbers”

Prior to the role, Partha had 2 years stint as a Senior Vice President with Reliance Broadcasting Network Limited (RBNL’s) Bhojpuri GEC- Big Ganga.

A documentary filmmaker by profession, Partha has over 20 years of experience in broadcasting media as a producer, director and creative director. He has helped launch/led successful Bhojpuri brands including Mahuaa, Dangal, Bhojpuri Cinema, and Big Ganga. He has also produced and directed several documentaries, features and programming software for various agencies like the Indian Air force, ARC RAW, OHM- Holland and Doordarshan.