Disney Channel takes an aircraft load of winners to Hong Kong Disneyland again
Disney Channel went full throttle as the magical fairytale of Jet Set 2! culminated today with 30kids and their families set to fly to Hong Kong Disneyland.
Generating a staggering 8.3 million entries, Disney Channel's Jet Set 2! surpassed last year’s 6 million entries and has seen winners from across all corners of the country, including cities such as Guwahati, Amreli, Patiala, Jagdalpur, Jabalpur along with Nagpur, Nashik, Bangalore, Mumbai and more.
“In line with Disney’s philosophy of providing magical experiences for the family, Jet Set 2! gives 30 winners and their families a fabulous opportunity to experience the Disney magic first hand by allowing them to travel together to the ‘happiest place on earth’ – Hong Kong Disneyland," said Bikram Duggal, Director - Marketing, Media Network, Disney-UTV
"We're delighted to welcome the winning families to the Hong Kong Disneyland Resort. India is one of our most important emerging markets and it is our great pleasure to work with Disney Channel India again for Jet Set 2, bringing the unique Disney magical experience to our Indian guests,” said Wendy Chu, Director, Marketing, Hong Kong Disneyland Resort. “The winning families will be able to visit our newest attraction Mystic Point, the one-of-a-kind themed area has never been seen in any of our Disney parks worldwide, which was recently opened in May 2013.”
Following last year’s successful event, Disney Channel, in association with Jet Airways, unveiled an aircraft adorned with Disney characters featuring in a brand new design. The newly Disney plane from the fleet of Jet Airways will take to the domestic skies beginning 20th June.
Disney Channel also announced an exclusive association with renowned Indian designers - Shantanu and Nikhil to create a special signature line inspired by the Disney Channel Jet Set Go theme for the winning kids & Disney Channel cast. The winners, dressed in the designer range at a grand fashion show were joined by the cast of popular Disney Channel shows - ‘Best of Luck Nikki’, ‘The Suite Life of Karan and Kabir’ and ‘Shake It Up'. Disney’s beloved Mickey Mouse and Donald Duck were also on hand for a grand appearance!
Celebrated designers Shantanu and Nikhil said “Disney Channel’s Jet Set 2! is a fantasy journey that began with the kids winning a wonderful trip to happiest place on earth. While our designs narrate the story of Jet Set 2!, it was brought to life by the stars of this campaign – the lucky kids, when they walked the catwalk with their icons Mickey Mouse and Donald Duck. It was heartening to see the spark on their young faces and made it one of our most cherished creations ever”
"The phenomenal response to the campaign, now in its second year, demonstrates the brands unique ability to connect so well with audiences. Our association with renowned designers Shantanu and Nikhil for the Disney inspired line, unveiled today through the winner kids, only added to the excitement and celebrations,” said Bikram Duggal.