Disney elevates Asad Ayaz as president of marketing

Walt Disney Studios has a new president of marketing after elevating Asad Ayaz to the executive role, a reward for 14 years of service at the entertainment giant.

He will report directly to president Alan Bergman and takes on overall responsibility for the studio's marketing operations, which will include strategy, creative, media, digital, promotions. The role will also require improving interactions between other members of the Disney family including Pixar, Marvel Studios and Lucasfilm.

Ayaz has spent well over a decade at the company, most recently as executive vice president and head of theatrical marketing and will replace Ricky Strauss for his latest starring role – who has himself moved on to lead content and marketing for Disney’s pending streaming service.