Disney films debuts on Zee Cinema

Zee Cinema, India's first & leading Hindi movie channel after the success of its summer kid's festival "Dopahar Zee Cinema Par', is proud to present yet another first on its channel ' Dil Toh Bachcha Hai. This is the first time that a Hindi movie channel in India is venturing into bringing Hindi versions of internationally renowned animated movies to Indian audiences.

For 15 years, Zee Cinema has offered popular, well-crafted entertainment that epitomized wholesome family entertainment. As animated, family-oriented content, Disney films are also known to maintain action, comedy and music elements that will surely entertain the entire family.

Starting September 19, 2010, every Sunday morning from 10 am onwards, "Dil Toh Bachcha Hai' on Zee Cinema will telecast a line up of Disney movies like Finding Nemo, The Incredibles, Toy Story, Bugs Life and other classics that appeal to all age groups. This festival comprises eight Disney animated classic & contemporary movies, dubbed in Hindi ' each title has a compelling family entertainment value.

"This is a good opportunity for Zee Cinema to reach out to viewers of all ages by accessing Disney's tremendous library of classics," said Akash Chawla, Zee TV & Zee Cinema Marketing Head. "To attain maximum involvement and interactivity for the entire family, two contests have been designed around Dil Toh Bachcha Hai. One is called "Chalo Hong Kong Disneyland' and the other one is a "Painting Contest'. From 19th September' 2010 to 7th November 2010, one question will be asked during every movie. Two families who answer all the eight questions correctly will win a trip to Hong Kong Disneyland. The Painting Contest will entertain one painting per family as an entry and the winner will get gift hampers from Zee Cinema."

"As a part of this festival, Zee Cinema has also taken up a CSR initiative "Gift a Toy' whereby the employees of ZEEL (Zee Entertainment Enterprise Ltd.) will donate old toys at all Zee Network offices. The toys collected through this donation drive would then be sent to a Toy Bank to distribute amongst the underprivileged children. This is an opportunity for us to bring a smile on the faces of those who aren't as fortunate as us," he adds.

Zee Cinema Business Head, Mohan Gopinath said, "Building on its strategy of delivering quality content to its viewers, Zee Cinema's new offering, Dil Toh Bachcha Hai, is yet another content initiative to bring the child out in each one of us. Every Sunday morning, Dil Toh Bachcha Hai is the place for the family to gather for a truly magical start. The line-up in Dil Toh Bachcha Hai highlights Zee Cinema's "Movies, Masti, Magic' positioning. The brilliance of Disney movies is par excellence and leaves lifelong memories. It's a sheer delight to watch a movie which not only entertains the kids but also tugs the heartstrings of the adults. We are pleased to give families this cinematic experience as the genius of Disney films is that they are timeless and appealing for viewers of all ages. "

Dil Toh Bachcha Hai will kickstart with the ultimate Disney classic, "Finding Nemo' on Sunday, 19th September, 2010 at 10 am.