Disney India launches a magical campaign for Frozen merchandise

Disney India has introduced two magical Frozen TVCs to celebrate the spirit of sisterhood. A three-week campaign, commenced today (7th September) and the commercials will go on air across top television networks including kids channels Disney Channel, Cartoon Network, Nick, Pogo and GECs SAB TV and Colours, with as many as 18+ exposures a day on the channels and expected reach of 3Cr+ individuals.

Promoting the strong bond of sisters, the TVCs showcase the happy conversations, secrets and promises shared between sisters. The TVCs feature two young daughters and how they get inspired by the Frozen sisters in their everyday lives.

The campaign will also bring alive the magic on social media as the ads simultaneously premiere on the Disney India’s Facebook page. Short format content around the Frozen theme will be published on social media, promising engaging contests with exciting giveaways.

This magical campaign will be further enhanced with a Disney Frozen store during the Flipkart Big Billion Days and launch a wide collection of Disney Frozen dolls, apparel and exclusive offers available on e-commerce platform. That’s not all, all the fans and girls will also get an opportunity for to meet Elsa at the Magical world of Disney in Hong Kong on purchasing Disney Frozen products on Flipkart during the Big Billion Days.

Products are available at Hamleys, Flipkart and all leading stores.

Have a magical September!

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