Disney joins Asian TV Advertising Coalition
The alliance now comprises Discovery Networks Asia, Bloomberg Television, CNBC/ Universal Networks International, Disney Channels Southeast Asia, Fox One Stop Media, MTV Networks, Sony Pictures Television and Turner International. Other channels and platforms are showing increased enthusiasm for the initiative.
"It's been more than half a year since we opened Disney Channel to local advertising in Singapore and the Philippines to very favorable results and promising performance. Joining ATAC to continue to grow our advertising business is the next logical step and we are pleased to be part of this alliance," said Laura E. Wendt, VP and MD of Disney Channels Australia, New Zealand, Korea and Southeast Asia.