Disney Star’s IPL live broadcast breaks viewership records

The TATA IPL 2023 has achieved a historic milestone, capturing the hearts and attention of a staggering 48.2 crore (482 million) viewers through the live broadcast on the Disney Star Network. This outstanding viewership figure has shattered all previous records, surpassing the highest registered viewership in the 2019 edition. The immense popularity of the tournament reaffirms the IPL's status as the premier cricket event in the world.
The TATA IPL 2023 has not only attracted a massive audience but has also generated an astounding 36000 crore (360 billion) minutes of total consumption. This remarkable level of engagement showcases the enduring appeal and significance of the IPL among fans across the globe.
Furthermore, the tournament witnessed four additional matches achieving peak TV concurrency of over 3 crore viewers during Week 7, bringing the total tally of matches with peak concurrency exceeding 3 crore to an impressive 40 on television for IPL 2023. Among these matches, the clash between CSK and KKR in Week 7 reached the pinnacle with a remarkable peak TV concurrency of 4.2 crore viewers. The highest peak TV concurrency of the tournament was witnessed during the CSK versus GT match, attracting an astonishing 5.6 Crore viewers.
The TATA IPL 2023 continues to exhibit substantial growth, with a year-on-year increase in weekly TVR of 43% during Week 7. Overall, the tournament has experienced a 32% growth in TVR compared to the previous edition, after the conclusion of 66 enthralling matches.
These achievements are backed by verified data from the BARC, reaffirming the immense popularity and viewership of the TATA IPL 2023.
As the TATA IPL 2023 heads into its final stages, fans can anticipate more electrifying encounters and riveting moments, further cementing the tournament's status as the pinnacle of cricketing entertainment.

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