dittoTV assigns creative duties to Infectious; FoxyMoron to handle digital

dittoTV from Zee Digital Convergence, which has unveiled its new avatar, has brought on board Infectious as its communications partner to handle all its marketing and communication requirements. FoxyMoron has been entrusted with the digital duties of dittoTV.

Positioned as ‘DeshKaTV’, dittoTV aims to make live television available to every Indian via any device – phones, tablet or PC, at Rs 20 per month.

The app in its new avatar allows users to access 100+ Hindi, English and regional-language channels, encompassing general entertainment, sports, movies, news and lifestyle.

On awarding the business to Infectious, Archana Anand, Business Head, dittoTV, “After a rather long hunt for the right agency, we chose to go with Infectious because we found them quick to get the brief and also extremely open minded. And we are glad of that call, as the creative output has been a truly collaborative effort and one we are very happy about.”

Commenting on the win, Ramanuj Shastry, Co-founder & Director, Infectious, said, “dittoTV is ground-breaking because it democratises live television. It allows access to the teeming millions who can’t access live television because of the constraints of time, geography or money. It was a singular honour to be part of a movement that makes Live TV accessible to all.”

Nisha Singhania, Co-founder & Director, Infectious, added here, “Now is the time for Ditto – with audiences increasingly consuming entertainment across devices, ditto enables them to see what they want, where they want. Also, with a price point like Rs 20 literally anyone can afford it. We look forward to creating some fantastic work for ditto.”


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