dittoTV partners with Idea Cellular for entertainment app Idea Movie Club
dittoTV, the live TV platform from Zee Digital Convergence Ltd (ZDCL), has partnered with Idea Cellular for its flagship entertainment app, Idea Movie Club, to offer Idea subscribers access to a bouquet of 90+ premium live TV channels. Through the partnership, Idea Cellular offers its subscribers a subscription of dittoTV bundled with its data recharges and Movie Club packs.
Idea Movie Club is a free video streaming app offering unlimited access to music videos, movies and Hollywood, Bollywood and regional TV shows across 10+ different languages. The live TV channels offered by the app can be accessed via dittoTV, which is featured as a separate tab in the app. TV is the most familiar form of entertainment for people across the country and with dittoTV, Idea subscribers can watch their favourite shows live as they air on the go.
Commenting on the partnership, Archana Anand, Head of Digital - India, Z5 Business, said, “With dittoTV, our aim is to bring Live TV within the reach of every Indian and help them access a rich portfolio of content across genres and languages. With this collaboration, Idea customers can watch their favourite TV shows live anytime, anywhere, on any internet enabled device, along with all the other wonderful video and movies content offered by the Idea Movie Club app. This is a fantastic option especially for working professionals who are constantly on-the-go and hostel students who may not have easy access to a TV set and would otherwise miss out on their favourite programmes.”
Positioned as ‘Desh ka TV’, dittoTV has several strategic partnerships in place to strengthen their reach across the country and democratise access to television. With dittoTV, users have access to entertainment on the go with 80+ live channels. dittoTV is available to users on both Android and iOS platforms. The subscription charges for the platform start from Rs 20 per month.