"Diya Aur Baati' on Star Plus to open at a TVR of 2.8: Ormax study

"Diya Aur Baati's' predicted opening TVR is a 65% growth on the current (Gulaal) TVR of 1.7. Depending on the content quality of the show, the TVR can be 10-15% higher or lower on either side.

Showbuzz tracks awareness of new programs across six markets. Data over the last two years has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content.

The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario, overall channel performance, audience flow from one show to the other and the category of the program (fiction/ non-fiction). The error margins have been less than 15% in most predictions done using the model so far.