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Dizo to paddle up ahead of the competitors

DIZO, the first brand under realme Techlife ecosystem, recently announced a series of motion films to introduce its latest Blink Charge feature in a very creative style, around the launch of DIZO Wireless Dash, its latest neckband earphone featuring a unique Kevlar Design, Blink charge feature and 30 hours of total music playback. The films nicely personify Charging Adaptor and audio wearable and talk about the constant charging worry that a user faces with standard audio products. DIZO, since its inception, has been committed to its brand tagline – Be Different, and while making a name in the consumer technology market, has been able to find some really simple, innovative and funny yet creative ways to reach out to its consumers. 

As a brand, DIZO wants to resonate as one which is Different, Genuine, Cool, Humorous, and Surprising while focusing on bringing the latest technologies and top-quality AIoT lifestyle to its consumers. 

Commenting on the release of the films, Abhilash Panda, CEO, DIZO India said, “We urge our consumers to be different while we provide the Smart TechLife for Every Different You. Dashinder DIZO is a solution to the uber-fast generation of today, providing Blink Charge feature and safe charging chip inside for the safety of the users.”

“As always, we wanted to be innovative and unique while highlighting the Blink Charge feature along with 30 hours of total music playback capability. Our team along with White Rivers Media came up with this idea of featuring the earphones and chargers as humans – If your earphones were a person. Definitely a different concept, and I am glad the whole DIZO Squad is loving and sharing it among their friends as well,” he added.

Part 1 of the video, which was launched on May 16, 2022, features a protagonist - “Anuj” along with its charging adapter “Charger Sharma” who faces constant battery low issue with Jahaj Singh – their audio wearable product. Part 2, launched on May 17, 2022, introduces the hero of the series – Dashinder DIZO, which is a solution to Anuj’s worries and offers Blink Charge feature that can provide 10 hours of music playback in just 10 mins of quick charge and further, comes with 30 hours of total music playback once fully charged.

Conceptualized and executed by White Rivers Media, both the episodes are launched on all DIZO social media platforms and have been receiving a lot of traction since the release.






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