DLF adds Scarecrow Delhi to its roster of agencies

DLF is India's largest real estate company. Founded in 1946 by Raghuvendra Singh, it has currently over 3000 acres of planned development in place. It is best known for having developed Gurgaon into a major international sub city. DLF is a well-diversified group and their interests span residential, commercial and retail segments.

Anindya Banerjee, ECD Delhi, says "It's a privilege to be working on a brand like DLF. It is also a challenge to be working on a category that shows immediate results."

Says Raghu Bhat, Founder Director, Scarecrow Communications, "This is a very important win for our Delhi office. DLF is the largest real estate brand in the country. They are looking for fresh thinking and this is a great opportunity for Anindya and the Delhi team to do some great work.'

Says Arunava (Joy) Sengupta, Founder Director, Scarecrow Communications," Real estate as a category has become very

in us."

Says Manish Bhatt, Founder Director, Scarecrow Communications,"We have big plans for Scarecrow Delhi

roof - including creative, media, PR, digital as well as design.

Scarecrow, headquartered in Mumbai, already handles many Delhi-based brands such as Nestle, MVL Mobiles, Religare and BPCL.