DLF city picks Blue Ocean Media as its OOH media marketing agency!

DLF, a leading modern real estate development project with pan India presence, has appointed Blue Ocean Media to market its OOH media options in DLF city, Gurgaon, phase 1 to Phase 4.

 

DLF City is spread over 3,000 acres in Gurgaon and is an integrated township, which includes residential, commercial and retail properties in a modern city infrastructure with schools, hospitals, hotels and shopping malls. The DLF city Phase 1 to Phase 4 at Gurgaon houses approximately a million high net worth households. DLF is planning a complete makeover of its residence infrastruiture and is also building up papid Metro system.

 

Commenting on the association with DLF, Rajiv Saxena, Managing Director, Blue Ocean said, “That We at Blueocean media believes to build up the scalable media prospects and DLF media options are definitely prominent and scalable in overall media planning of Delhi and NCR." 

 

DLF city's OOH media options includes directional signages, street Furniture across its colonies, shopping areas ,Clubs and will also include traditional outdoor media options like unipoles, bus queue shelters and pole kiosks. Blue Ocean has already rolled out a campaign for Investor clinic - the irst brand that has come forward to explore this medium. 

 

According to Ajay Arora, Director, Sales & marketing, Blue Ocean, “Gurgaon has been a key area where brands want to be present and DLF media options will be right mix for advertisers.Blue Ocean being present on Hop off Hop On buses along with DMRC feeder buses and Buses at Delhi International Airport –T 3 which completes the coverage of Delhi city.”

 

In a recent business development , Blue Ocean has joined hands with GMR Delhi International Airport Limited (DIAL) to advertise on buses plying from the hotel centore to Terminal 3.