DNA celebrates 5th anniversary, launched multi-media campaign

To commemorate this occasion, DNA has launched a multi-media campaign to Celebrate Mumbai's 5 years of Freedom of Choice.

The above the line leg of the campaign has over 150 hoardings and bus shelters in the city. Along with print ads in the newspaper. The creative idea "Freedom of Choice' is brought alive with over 40 pieces of creatives, each driving home the point, that having choices improves lives. And that DNA symbolizes "the power of choice' in the city.

However, an anniversary celebration is incomplete without an editorial treat. Starting July 26-30, DNA, DNA After Hrs and DNA Money not only showcase the very best of journalism and infotainment, each subject covered reflects the readers need from a social, cultural and personal perspective.