dna picks Malcolm Mistry as CEO

dna, India’s fastest growing English daily, has appointed Malcolm Mistry as CEO.

Commenting on the appointment, Mr. Subhash Chandra, Chairman, Essel Group said – “We are delighted to have Malcolm on board. His extensive experience in leading strong media brands will help build on the momentum and navigate ‘dna’ into a phase of high growth” 

Malcolm has over 2 decades of rich experience across Indian Express and the India Today Group. As Publishing Director of India Today Group, he was responsible for some of India’s leading magazines including India Today and all its language publications, Business Today and Readers Digest amongst others. In addition he was the chief architect of the sales synergy process and created a unified sales team across the various brands. His last stint involved Malcolm turning entrepreneur and launching Ushta Te HR Consultancy Services to provide recruitment solutions across key verticals like media, advertising and luxury.

On his new role, Malcolm said – “dna has strong brand equity. I am excited with the challenge of raising the bar and creating a more vibrant ‘print plus’ product with greater consumer traction and increased shareholder value.”